As people are moving away from having to look like everyone else there are companies that are taking the initiative to offer a saville row kind of service for everyday items such as sneakers and shoes on top if their ready made ranges.

As demand grows it is inevitable that prices will go down and power soon we will see loads of people each with their own individual style.

I would live feedback from companies offering this kind of fashion.

05
Jan
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Now with all of this new information hitting our synapses every single day who exactly do we listen to many people have stopped listening to the big guys and the radio messages being constantly pumped in their brains why should we listen to the old guard of fashion and what do they know that we cant find out ourselves the answer is nothing.

I welcome the rise of the fashion bloggers who are appearing everywhere around the internet at about the same time how ever how many of these will sell out remains to be seen so lets be cautious of the fashion blogger who screams every time her favoured brand launches a new line.

Fashion bloggers I would like to know what motivates you to write on the internet and what is your motivation ?

Large fashion houses all over the world are in panic mode since late 2007 perhaps even earlier although they have made considerable gains in new customers and styles from third world countries as the world becomes smarter largely with the help of the internet they are finding they have to change a lot more than they have been used to.

Customers want cheap easy comfortable although the demand to look good is on a steady rise consumers are no longer fooled by the brandwashing that goes on by the large brands of fashion they are turning to alternatives as can be seen by H&M and other retailers.

Brands like Armani seem to be adapting by launching Armani X/change amongst its other changes but is it to little too late.

The internet now allows you to find what you want at the price you want it but it isnt that the internet is allowing you to find cheaper goods that is the problem its the fact that consumer are becoming more individual and vaccinated against marketing messages that have often been the staple of everyone in todays plugged in world.

03
Jun
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You what you ask yourself through the persistence of mass media and celebrity worship we are seeing men who don’t hesitate on spending a weeks salary on face cream and moisture packs.
So what the hell does this have to do with fashion you maybe asking yourself well if they are spending this on cream and are so self conscious about look its only a matter of time before the spending on clothes catches up to that of women which is almost double on what men spend.
So where are we heading with this mass movement of men who spend ludicrous amounts on things only women did a decade ago well I feel its here to stay and will only grow so all you men reading this its a sign of the time and you will have to catch up with the public or be left behind its your choice.

22
May

If you haven’t been sleeping underneath a rock for the last few decades you will have seen hip hop fashion eveolve into an international behemoth which has made its pioneers more money than many established beands could have only dreamed.

Hip hop fashion started in Los Angeles and New York as well as a fewer small American cities and states by purveyors of the music style that is a blend of afro american and rap beats. Hip hop music is every where nowadays from the charts to every soundtrack you can think of.

The attitude of hip hop is shown through its clothes and the vibrant colours and extravagant styles that are not seen in any other type of fashion. You may have heard the word BLING which originated from hip hop whereby the people who stationed it wore necklaces and oversized gold rings as a sign of the wealth that came with the job of hip hop music rapping.

The style surprised everybody accross the world and caught on accross the entire world from Africa to Argentina youth everywhere express themselves not in the old style urban cultures of levis and truckers jackets but clothes by brands such as G-Unit and Sean John.

20
May

I was looking at a few forums and the majority of people on the boards agree that fashion has taken a nosedive we believe the fashion world or whoever passes the current trends off as fashion are taking an illicit amount of substances.

What I mean who goes around wearing any of the stuff we see on fashion shows the simple fact.is 99% of the fashion buying public wouldn’t even look at those garments unless they were on television.

So where can you find real fashion news and views quite simply nowhere that is why we are taking on the behemoth that is the existing fashion world and we will be looking at clothes that people actually buy and mote importantly wear so all of you fashion houses who feel left out and want your products reviewed without the bullshit hype and barriers that self important sad mags put up naming no names its time to take fashion back and let the buyers become the experts.

10
May
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Gone are the days of magazines and celebrities telling you what is hot and what is not do you not feel it is time to take fashion back. We certainly think so with over 6 billion people and growing fast the world is too full of different personalities to allow for a hundred or so people to tell us what is hot and what is not.

Go out there away from the beaten path and look for inspiration in fashion from other people and places. You have selections of many many countries where although they wear flamboyant clothing it is not yet accepted by the Western fashion world.

Forget the rest and don’t be square gone are the days of dull colours and uniform style trends and the obvious ridiculous styles that are promoted across catwalks apart from a few designers who have a clue lets take back fashion one person at a time.